UNDERSTAND

Putting people at ease and creating an enjoyable experience is one of Ruth's greatest strengths as a photographer, but that ease did not extend to the researching and booking stages of the client experience. Ruth's existing Weebly site was outdated and posed multiple challenges for potential clients. Creating a smooth and effortless experience from start to finish was the first goal of the redesign.

The second goal was to develop a visual style that complimented Ruth's work. Collecting feedback from a number of clients gave us a clear understanding of Ruth's personality as a photographer, and the feelings that her clients took away from their experience.

IDEATE & ITERATE

I began with paper sketches to map out the site structure and content flow.

As I moved to wireframes, I realized that the layouts were too text focused. I simplified the designs to create a modern, uncomplicated style that let Ruth's photography speak for itself.

I also worked with Ruth to refine the copy and create clear calls to action.

BUILD

Using Webflow, I built a fully responsive site that works across any device. The overarching design and navigation of the finished site is uncomplicated and clean.